Denver-based hospitality podcaster and former hotel GM Wil Slickers knew he had a an idea with huge potential: Take his knowledge of hotel operations—including “all the flaws in terms of labor, in terms of check-in bottlenecks, and so many other things”—and use it to launch a vacation-rentals company.
He’d already had some experience taking over management of his parents’ property, which had previously been a long-term lease, but was having a terrible time with late-paying tenants and property damage. By transforming the property into a short-term rental, standardizing amenities, presenting great photos and initiating revenue-management practices, he grew the property’s revenue by 73%. He also had launched Slick Talk: The Hospitality Podcast, which featured travel and hospitality moguls and disruptors, and was starting to generate real revenue.
Slickers had grown his first property’s revenue by
by showing great photos and implementing revenue management
But how was he going to convince other owners he could work similar magic for them, with no brand or real business track record?
Before he and business partner Adam Knight could present their value proposition of professionalism, profitability and personal service to homeowners, and grow his inventory beyond just one or two properties, they had to streamline operations. Fortunately for Slickers, a previous VR project he’d worked on had introduced him to automation software Operto Guest Technologies. There was also the fact that he’d had Operto CEO Steve Davis on his podcast several times. “I knew Steve, and I knew their product was good,” Slickers says.
By implementing Operto, NoiseAware and VR insurance provider Safely—“I call them my Avengers team, because they’re the best of the best”—Slickers was able to streamline management functions and provide potential clients with real peace of mind.
from 1 property to 8 properties in just
His company, Recreation Vacation Rentals, which has only been in business since February 2021, was able to scale its portfolio from one property to eight properties signed, with six currently active, in a single year.