The hybrid hospitality company dreamed of giving guests a hotel experience with a vacation-rental feel. But to scale that model to multiple markets, it needed not just grit, drive and creativity. It needed to protect its investors’ properties, and protect its guests from noise and nuisances, consistently, unit after unit after unit.
Sextant Stays started in Miami in 2014 with one single-family home and an idea: blending the professionalism and consistency of hotels with the flexibility, affordability and fun of vacation rentals.
And the company did just that, slowly at first, growing to 10 properties in the first couple of years. Then much, much faster, as, in 2018, Sextant took a chance on a shift from standalone homes to entire buildings of 10-15 units, all of them short-term rentals. “We quickly realized that was the way forward,” says Chief Operating Officer Brandreth Canaley, just named one of Forbes’ 30 Under 30 in Consumer Technology for 2022.
But in order to take the full-building-management model and scale it to other markets, Sextant needed to keep labor costs lean, and leverage automation in a big way. And that included automating its security and in-stay coverage, to ensure its properties were protected against damage, and its guests able to enjoy their stay in peace.
Sextant Stays Went from
10 to 60
rental units in 4 years
But the company had much bigger plans, despite the encroaching threat of a global pandemic, and unprecedented lockdowns and travel restrictions.
Sextant installed its first NoiseAware sensor in 2018, just as the company was making its foray into full-building management. Canaley says Sextant discovered the innovative noise solution through “the conference circuit,” where both bootstrapped startups were finding their footing in the exploding STR industry. Having privacy-safe noise sensors in their units allowed the Sextant team to redirect labor and budget away from nuisance resolution and toward acquisition and guest experience.
Now, with $45 million in investment capital to further fuel its expansion, Sextant Stays is able to proactively protect its entire portfolio…which just happens to be based in two of the country’s prime party hotpots. That distinction makes noise mitigation even more important–after all, the company’s business model relies on guests being drawn by the fun and festivity of NOLA and Miami, but requires them to leave the celebration (at least the loud, rowdy, raucous part) at the door.
“In most of our buildings, we have some kind of overnight security or guest services, but in some buildings that security or services person roams around,” Canaley says. Having NoiseAware, and the product’s AutoResolve function, which automatically messages guests when a noise problem is detected rather than requiring staff intervention, “tamps down on noise issues before they get out of hand.”
sextant stays has grown by 800% and has noiseaware in
of its properties