A veteran-owned short-term-rental company with big (HUGE) expansion plans. A geographically diverse portfolio that’s seeking out new properties in new markets every day. An urgent need to reassure neighbors and resolve nuisances, quickly, from anywhere, before complaints or catastrophes halt the train of growth. That’s the Patriot Family Homes story. And this is how we’re helping make the company’s goals a reality.
Army Ranger Joe Reilly started renting out his home for short-term stays during deployments, back in 2018. By 2020, Patriot Family Homes had grown into a thriving short-term-rental company, with 70 listings spread across the Southeastern U.S.
As of January 2022, that number had swelled to 300—and the company, which primarily owns and operates its properties, rather than managing for homeowners, wasn’t nearly done growing. It also was looking far past its original Southeastern footprint, acquiring properties in more than 25 geographical markets, many of them charming historic townships and picturesque rustic hamlets.
But to continue scaling at such a rapid pace, Patriot Family had to solve the problem of reassuring skeptical neighbors their communities weren’t being threatened by short-term visitors and the potential noise, crowds, parking and nuisances often associated with them. At the same time, Patriot Family Homes, many of whose properties sleep 14, 16 or 18 guests, had to be able to resolve nuisance issues wherever and whenever they occurred, whether in Pensacola or the Poconos.
That’s because, as Patriot Family Homes communication director Beth Greene notes, “It wasn’t just one event, it was becoming this pattern, where we would have what we called ‘the party houses.’ There was a lack of support from Airbnb covering those types of events, because we didn’t have the evidence to show that there really had been a party.”
Patriot Family Homes OWNS NEARLY
of the properties in its portfolio
During the pandemic, for a lot of people, the first thing they were going to get rid of was their second home. So, we actually doubled in growth during covid when people weren’t traveling.
“We could send a million pictures of trash, and pizzas and cigarette butts and beer bottles in the house, and they’d say, ‘Well, do you have proof there was a party?’”
–Beth Greene, Patriot Family Homes
Greene says she first heard of NoiseAware from an Airbnb support tech, while pursuing reimbursement for a booking that went bad. “They said, ‘Do you have any video footage from the neighbors, or perhaps a noise measuring device and screenshots from your noise measurement software?’ And I was like…’What’s that?'”
The best thing about NoiseAware, Greene says, is that it balances guest expectations with neighbor needs—all while solving previously unsolvable and potentially devastating problems. And it’s this balance of solutions that’s helping enable Patriot Family Homes to reach its goal of 1,000 properties by the end of 2022.